When it comes to modern car essentials, few tools have become as indispensable as a portable jump starter. The NOCO Boost GB40—a compact, 1000A lithium-powered jump starter—has earned a reputation among drivers, road-trip lovers, mechanics, and emergency kit enthusiasts. But what makes it so popular? Why has it become a trending choice in recent years? And is it truly powerful enough to rely on when you’re stuck with a dead battery in the middle of nowhere?

In this in-depth review, I’ll break down everything you need to know about the NOCO GB40: where this product originated, how it became a bestselling jump starter in the U.S., who it’s ideal for, how it performs in real-world use, and whether it’s worth the investment.
What Is the NOCO Boost GB40?
The NOCO Boost GB40 is a 1000-amp portable lithium jump starter designed to safely revive dead car batteries in seconds. It works with 12V batteries and supports up to 6.0L gas and 3.0L diesel engines, making it suitable for most sedans, SUVs, pickup trucks, motorcycles, ATVs, and lawn equipment.
Unlike bulky traditional jump boxes, the GB40 is small enough to store in your glove compartment—but powerful enough to jump a completely dead battery up to 20 times on a single charge.
It’s also more than just a jump starter. The device doubles as:
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A power bank for phones & tablets
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A 100-lumen LED flashlight with SOS mode
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An emergency tool designed for tough environments
Its rugged, waterproof, spark-proof design has earned it a reputation as one of the safest jump starters on the market.
Where the NOCO GB40 Started – A Quick Background
NOCO, an American company founded in 1914, has been developing battery-related technologies for over a century. While many brands in the jump-starter market are new and often generic, NOCO built its name on durable, safe, and long-lasting products designed for professionals.
The Boost Series was introduced as a modern solution to eliminate the biggest problems with old-school jump cables:
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Sparks
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Wrong connections
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Heavy, bulky designs
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Dependency on another vehicle
The GB40 quickly became the most popular model in the series because of its balance between affordable price, high power, and reliability.
Today, it’s one of the top-selling jump starters in America, widely recommended by auto experts, YouTube reviewers, and emergency preparedness blogs.
Why the NOCO Boost GB40 Is Trending in the U.S.
The popularity of the GB40 has skyrocketed due to several trends:
1. Growing Need for Car Self-Reliance
Drivers increasingly prefer being able to fix minor roadside issues themselves, especially during late-night emergencies or long road trips.
2. Lithium-Based Jump Starters Are Replacing Old Jumper Cables
Portable lithium jump starters are compact, lightweight, and require no second vehicle—making them far more convenient.
3. Americans Travel More by Road
With road trips becoming more popular year after year, reliable emergency tools have become a must-have.
4. High Ratings on Amazon and Auto Forums
Thousands of real users praise the GB40 for saving them during emergencies, and positive word-of-mouth has boosted its reputation among new car owners.
5. Increased Weather Uncertainty
Cold winters drain batteries faster, making jump starters essential in states like Michigan, Wisconsin, Minnesota, New York, Colorado, and Alaska.
Key Features of the NOCO Boost GB40 (In Real-World Use)
Let’s break down how the GB40 performs and whether it lives up to the hype.
1. 1000A Peak Current – Starts Dead Batteries in Seconds
The GB40 delivers enough power to wake up:
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Cars
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SUVs
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Trucks
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Bikes
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Boats
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Snowmobiles
Whether you left your headlights on or your battery simply died of age, the GB40 provides a strong and steady boost.
In testing, most engines fired up instantly without hesitation.
2. UltraSafe Technology – Spark-Proof & Reverse Polarity Protection
This is where NOCO shines.
If you connect the clamps incorrectly, the device refuses to activate and alerts you—preventing sparks, shocks, or damage. For beginners or nervous users, this feature provides huge peace of mind.
3. Built-In Power Bank
The GB40 includes a USB port to charge:
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Smartphones
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Tablets
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Cameras
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GPS units
For travelers, this alone adds major value—especially during emergencies where your phone might be low.
4. Integrated 100-Lumen Flashlight
The flashlight offers 7 modes:
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High
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Medium
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Low
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Strobe
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SOS
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Emergency beacon
This has been extremely useful for:
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Night breakdowns
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Changing tires
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Searching inside the engine bay
5. Extremely Compact & Lightweight
At just 2.4 lbs, it’s far lighter than traditional jump boxes, which often weigh 25–30 lbs.
Its size is roughly similar to:
➡️ A chunky smartphone power bank
This makes it perfect for glove boxes, backpacks, or emergency kits.
6. Rugged & Weather Resistant (IP65)
The GB40’s tough casing protects it from:
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Rain
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Dirt
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Dust
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Light impacts
For campers, truck drivers, and off-roaders, this durability is a major advantage.
What’s Included in the Box?
When you buy the NOCO GB40, you get:
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GB40 Jump Starter
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Heavy-duty battery clamps
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USB-C charging cable
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Microfiber storage bag
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User guide
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1-year warranty
Everything you need to start using it right away.
Pros and Cons of the NOCO GB40
Pros
✔ Compact but powerful
✔ UltraSafe spark-proof design
✔ 20 jump starts per charge
✔ Works with gas & diesel engines
✔ Functions as a power bank
✔ Built-in flashlight with SOS
✔ Fast recharge time
✔ Durable IP65-rated case
Cons
✖ Not ideal for very large engines (above 6.0L gas)
✖ Battery drains slowly over months if unused
✖ Hard carrying case sold separately
Who Should Buy the NOCO Boost GB40?
This jump starter is perfect for:
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Daily drivers
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Uber/Lyft drivers
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Road-trip travelers
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Truck owners
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College students
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Outdoor adventurers
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People living in cold-weather states
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Anyone with an older car battery
If you want peace of mind and the ability to handle emergencies without waiting for roadside assistance, the GB40 is one of the best options available.
Is the NOCO Boost GB40 Worth It? (Final Verdict)
Absolutely YES.
The NOCO Boost GB40 delivers the perfect combination of:
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Safety
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Power
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Reliability
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Portability
It’s engineered for American drivers who value toughness, convenience, and dependable performance in emergencies.
Compared to other jump starters in its price range, the GB40 stands out thanks to NOCO’s superior build quality, patented safety technology, and proven performance in real-world testing.
If you want a jump starter you can trust for years, the GB40 is one of the best investments you can make for your car.